Agency guidelines – Kemo Advertising

Agency guidelines

Rules might not be fun, but they keep the nuts and bolts
in place so the magic can happen around them.

It’s all about organized fun

What it means

Yes, we are creatives, and building brands is what we love most, but let’s face it, a good relationship cares for communication, even when clients and agencies are involved. Our daily flow is guided by a set of values and rules we care about so much that we can’t keep just for ourselves.

1. Online brief

First thing we need before the creative process is the brief. That’s ok, we won’t judge you if your dog ate your brief, but somehow we need to figure it out together.

2. On Boarding

Our meeting was a success, we like each other, now let’s work together. You will receive an on-boarding email meant to describe the journey of your project and the related steps.

3. Up To Discovery

First thing we need before the creative process is the brief. That’s ok, we won’t judge you if your dog ate your brief, but somehow we need to figure it out together.

After you approve our strategic and visual concept we are all set up with the discovery steps. Basically, the creative process is about to start and we are sooo excited. Everything should go as planned if we make it work. Hubby and wife, remember? Together till the very end (of the project). And, if we go to this topic, every relationship needs a set of rules. We respect yours because we know you’ll do the same. Check them out.

Project in the making

1. Our Schedule

Creatives seem like some kind of hippie Woodstock souls. But you know, we are all human beings and we need some resting time. Otherwise we won’t be 100% artists. That’s why our working schedule is from 9 a.m to 6 p.m, Monday to Friday.

2. Fdbk Feedback

Don’t ghost us, please, we hate the seen sign. Come ooon, give us a feedback and we promise not to bother you with late night texts when you wanna hang out with the boys. You know..We need it to proceed with the timeline management.

3. T/L Mgmt

We need your feedback during the agreed timeline because if we don’t get it, there is a major chance that your project won’t be delivered on time. One of us is loosing money, the other one is loosing time. Or time and money for the both of us.

4. One to one

Chatting with more than one assigned member means a lot of confusing information, for us and for you also. That’s why we love our project manager. Sandra, if you see this, we love you. She is the one who keeps all the data for the creative team and collects feedback only from the decision maker.

5. Budget friendly

We work accordingly to the budget, as long as you are friendly with what we agreed. Imagine you change your mind afterwards and you want beef steak instead of soup. A really tasteful soup, but still soup. We’d love to work extra, but the cook needs to be payed for his skills.